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Sabine Azancot/UK/IBM

Senior Vice President of Customer Success at Afiniti
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Sabine Azancot is an executive leader with 20 years of experience in bridging emerging technologies with commercial strategies in the Telecoms and Retail sectors.

Her expertise lies in Digital Transformation, Analytics, Blockchain, eCommerce, and Product Development.

Currently leading IBM's Digital Strategy in the UK, she has also held significant roles at Vodafone, Woolworth's Limited, and Bain & Company.

Sabine is recognized for her energy, strategic thinking, and business-building capabilities in consumer-facing digital businesses.

She holds an MBA from Harvard Business School and a Bachelor's in Business Administration from ESCP Business School.

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