Philip Ketonis
Philip Ketonis
Philip Ketonis brings extensive leadership experience to the table having spent several years in executive management roles where he has consistently delivered outstanding results. He is well-versed in responsible Profit & Loss (P&L) with demonstrated expertise in managing and nurturing large teams and more than $100M profit centers. Ketonis is a visionary leader with excellent operations management skills and a keen eye to streamline operational procedures efficiently. He has successfully implemented various integrated online & offline marketing programs, initiated many corporate projects, and played pivotal roles in numerous organizational restructurings. Ketonis is an alumnus of INACTIVE-1703030558-LIU Brooklyn, where he studied MBA in Finance, and Barnard College, where he obtained a BBA in Accounting.
Ketonis has a digital background, with over ten years of experience in eCommerce, mobile marketing, audience development, and monetization. Both in his current and former roles, he has implemented successful digital marketing strategies and increased revenues through creative marketing programs and partnerships. During his time as CMO of Infogroup Media Solutions, he developed a Social Media Strategy that increased traffic in double digits annually. He was also instrumental in optimizing sites for eCommerce, e-commerce by double digits, and rolled out new creative and innovative offers that resulted in millions in annual profits.
As a marketer, Ketonis has served as VP - Financial Planning & Marketing Operations at Meredith Corporation, Advisory Board Member - Marketing Committee at UNICEF, Chief Marketing Officer at Infogroup Media Solutions, VP - Consumer Marketing / CMO at Hachette Filipacchi Media US, Senior VP of Finance & Business Development at Kappa Publishing, VP - Publisher Relations at Synapse Group Inc, VP - Circulation at Cowles Magazines / Primedia, Assistant Controller at Soap Opera Publishing, Assistant Controller at Gruner & Jahr USA Publishing, and General Accounting Supervisor at Jamaica Water Supply Co.