Fiona Gordon is a seasoned marketer with vast experience in the FMCG industry. Gordon studied Marketing Management at Northumbria University and has since held various managerial positions at Danone Waters. She is currently the Head of Category Management at Danone Waters, having previously served as the Senior Commercial Insights Manager and Senior Category Manager for Tesco. Gordon has also worked in Market Strategy & Insights Management and Consumer Strategy & Insights Management at Danone Waters. Before joining Danone Waters, she worked as a Client Manager for Cereal Partners UK and for Coca Cola as a Client Executive and Category Analyst at Kantar Worldpanel UK.

In her current role, Gordon is responsible for developing and implementing category strategies for Danone Waters. Her wealth of experience in category management, insights management, and consumer strategy have been invaluable to the organization in driving growth and market share.