Irene Shih is a renowned digital marketing expert and co-founder of TrueClick Media, leading the company's growth marketing and customer acquisition strategies. With her team of online advertising specialists, Irene helps businesses scale their revenue and customer base through performance marketing, creative testing, data analysis, and customer-centric experiences on social media, SEM, and display channels. Irene has a background in electrical and computer engineering from the University of California at Santa Barbara and has previously worked as Growth Marketing & Distribution Advisor at 500 Startups, Paid Social and Display Strategy at Plush Digital, Inc., Strategic Digital Marketing Consultant, and Director of Media at Ampush. She has industry expertise in e-commerce, gaming, mobile apps, entertainment, consumer products, and B2B.