Marcella Paige is a highly skilled professional in User Experience Design, Research, and Product Design with extensive experience incorporating usability testing, think tanks, prototyping, HCI, UI/UX design, graphic design, and processes. She excels in both qualitative and quantitative research methodologies, including surveys, journey maps, task analysis, card sorting, persona development, heuristic evaluations, observations, and facilitating user interview sessions. Paige has had the opportunity to work in various industries, ranging from shipping to banking, gas, and high tech companies, and she enjoys exploring new products and researching end-users to develop customized feature solutions. Paige's educational experience includes studies in Tourism and Travel Services Management, Computer Science, Computer Programming, Management and Information Systems, Usability and User Experience, and Experience Design Strategy. She has also worked in positions of Sr. User Experience Research Manager/Advisor, User Interface Designer and User Experience Researcher, Sr. User Experience Researcher/User Interface Designer/Usability Analyst, Senior User Interface Developer and User Experience Design and UX/UI Researcher, User Experience Research/User Interface Design/Product Design, User Interface Designer/User Experience/Web Developer 4, and Lead Web Developer throughout her career. Overall, Paige is passionate about discovery, requirements, analysis, visual design, strategy, ideation, feature specification, graphics, user flows, and facilitating usability testing sessions, both in-person and virtually.