Craig Hepburn is a seasoned marketing executive with over two decades of experience in digital marketing, eCommerce, lead generation, and technology development across B2B and B2C sectors. He has a deep knowledge of developing and executing digital transformation and marketing engagement strategies that improve business performance. He is a focused and highly driven professional who excels in building world-class teams that transform, innovate and disrupt legacy marketing models.

Craig's extensive expertise in strategic opportunities for European football in NFTs, Metaverse, Blockchain, Fan Tokens and Crypto has earned him a position as a leader of the Web3 strategy across UEFA. He brings with him broad and detailed knowledge of the digital technology marketing landscape, including brand planning, online consumer behaviour, mobile marketing, content development and consumer experiences. He has developed world-leading marketing strategies and digital transformation programs for companies such as Rentokil Initial, STA Travel, Nokia, Microsoft, and Tata.

Craig has studied HND, Multimedia Development at Glasgow College, pursued Higher Education at Bearsden Academy, and graduated with a BSc in Multimedia Technology and Production from Glasgow Caledonian University. He has formerly served as Digital Advisory Board at Econsultancy, Global Vice President Digital Marketing, Brand & Creative Services at Tata Communications, Global Director, Consumer Engagement at Microsoft, Global Director, Digital & Social Media Marketing at Microsoft, Director of Social Media Strategy, EMEA at Open Text Corporation, Head of eCommerce at STA Travel, Head of Web & Intranet Solutions at BAA, and Senior Manager Web Development at Rentokil Initial.