Meet Karl Johnson, Partner at the prestigious Boston Consulting Group (BCG). With nearly two decades of experience in the consulting, digital, and executive leadership sectors, Karl is a valuable asset to businesses in need of digital marketing and customer experience solutions. Based in Washington, DC, Karl specializes in personalization, martech, analytics, and data-driven digital marketing, with a focus on the automotive, apparel retail, and hospitality industries.

Karl's proven track record for leading large-scale digital marketing and direct-to-consumer transformations has earned him considerable recognition within the industry. His extensive expertise in customer centricity, advanced analytics transformation, martech, agile, organizational design, and operating models has contributed to the success of a $100 billion automotive OEM, for which he led a customer-centric transformation. Additionally, his personalization, customer data, and omni-channel experience strategy for a $20 billion global retailer put him at the forefront of the industry.

Apart from his technical acumen, Karl is also an executive leader with experience in global practices of over 200. He is a startup technology and hospitality entrepreneur with experience in high-growth startup companies from early-stage to exit and post-M&A integration. Furthermore, Karl holds three patents for a software product innovation.

Karl graduated with a Global Executive MBA (Beta Gamma Sigma) from IE Business School in Spain. He also holds a technical background in enterprise and software architecture, agile software development, big data, analytics, UX, and AI and machine learning from his time as a software engineer at Microsoft.