Michael Platt is a Serial Entrepreneur with over 25 years of experience in the Education Industry, specializing in marketing, advertising, and public relations for post-secondary education institutions.

He founded PlattForm Advertising, now known as Thruline Education, and Ultima Fitness Performance in West Palm Beach, FL.

Mr. Platt is renowned as a leading visionary in the education marketing field, having developed innovative solutions for over 4,000 post-secondary institutions globally.

Platt's forward-thinking approach to marketing in higher education revolutionized the industry by introducing data-driven strategies and analytics to a sector traditionally guided by anecdotal practices.

Under his leadership, PlattForm has grown to be a major provider of marketing and admissions services in both the US and internationally, particularly in post-secondary education.

As Executive Chairman, Michael Platt has overseen eleven successful acquisitions and received several prestigious awards for his contributions to the industry, including the Ernst & Young Entrepreneur of the Year in the category of Business Services.

His specialties include Fitness, Health and Wellness Marketing, Interactive Advertising, Social Media, and Higher Education Marketing.

Michael studied Personal Fitness Training at the Professional Fitness Institute and has been involved with organizations like Cygnus Education, Ultima Fitness Downtown, PlattForm, and Professional Fitness Institute.