Darren Cairns is an accomplished Chief Marketing Officer with an impressive track record in driving digital and business transformation, delivering continued expansion over a range of international markets and channels. With 22 years of experience in fintech, gaming, start-up, and marketing tech sectors, Cairns is recognised as a growth specialist, a champion of marketing innovation, and a technology-focused professional.

As an experienced CMO and board member with KPI, data and technology-focused approach, Cairns has worked with large corporations such as Sony Computer Entertainment, BT, and Yahoo! Europe, as well as with start-ups like Green Man Gaming and Playfire. Cairns has also developed and delivered go-to-market plans for fast-growing international online lender LendingCrowd, and was instrumental in building the brand and leading marketing and customer acquisition at Neyber.

Cairns' expertise spans across varied areas that include International Marketing, Fintech, Digital Channels, Financial Services Marketing, Martech, Marketing Strategy, Ecommerce, Consumer PR, Corporate PR, Investor Relations, Multi-channel marketing & attribution, Social media strategy, Mobile Product and Marketing, Website development & search engine optimization, CRM strategy and planning, Partnership Development, Budgetary and P&L accountability, Cost Control, Analysis and reporting, Brand & Media development - Consumer & Corporate branding, Marketing Operations, and Team management and motivation.

Cairns is a graduate of the Chartered Institute of Marketing and the University of Wolverhampton, where he studied Marketing and Business Studies. Cairns' achievements have also been recognised by digital marketing awards such as the Digital Masters Awards, where he was shortlisted for Marketing Excellence in 2014.