Bettina MacCarvill is an accomplished innovation and marketing professional with extensive expertise in research, strategy, and insight. After studying economics and development studies in Dublin, Bettina went on to earn an Executive MSc in Behavioral Science from The LSE. She began her career in risk management and banking, working for Daiwa Bank in Chicago and Sumitomo Bank in New York City. Later she transitioned into research, working as Associate Director at Amarach Research and then as Deputy Managing Director at Millward Brown IMS. Today, Bettina is a partner at jump!, a leading innovation agency in London and Dublin. She leads teams in creating, finding, and building ideas that grow into new brands, products, services, and even people. Bettina is an expert in innovation, marketing, and positioning, and she uses specialized tools and thinking frameworks to help clients solve local and global challenges.