Ilana Pender-Rose is a media and public relations professional with a decade of experience working with major media companies in Australia. With her robust background in broadcasting, web writing, and social media, Pender-Rose has made notable achievements in her career. She currently works for NSW State Emergency Service, where she serves as an Emergency Media Manager & Internal Organisational Communications Advisor. She has also worked in digital media, radio, and information communication technology as well as print and online publications. Pender-Rose has proven success in developing and implementing digital and online marketing strategies, including social media, multimedia capability, and boosting local news. She is also a media trainer and has written a section of the official NSW SES Operational Media Training Manual.