University of Central Florida

Associate Media Director at MediaCom

Los Angeles Metropolitan Area

MediaCom

Associate Media Director

Account: Richemont - Cartier

-  Work hand in hand with upper management leading client communication and requests
-  Develop media approach leveraging internal planning tools to surpass campaign kpis while overseeing respective team deliverables (partner direct, offline, analytics, search, social)
-  Assist strategy team in understanding areas of client growth for respective business objectives
-  Create and present high level presentations for client upper management and HQ
-  Manage internal teams (offline, display, search, social, analytics) for client deliverables and day to day communications
-  Oversee planning and execution phases of campaigns as well as negotiations
-  Manage and develop junior team members across Cartier and larger Richemont portfolio
-  Work with global counterparts to ensure goals / business objectives are met within local market
-  Consistently keep client afloat of relevant industry knowledge

Integrated Media Supervisor

Account: Richemont - Cartier

- Negotiate media contracts and rates
- Ensure internal agency and HQ savings goals met
- Plan and execute media campaign elements, utilizing historical analytics data
- Manage and develop junior team members
- Work with global counterparts to ensure goals / business objectives are met within local market

Associate Manager, Digital Investment

Account: Richemont; Cartier

-  Act as day to day client source for all things digital, with an emphasis on custom content executions
-  Assist in development of top level, overarching strategic approach
-  Work with management teams on development of campaign plans and budgeting
-  Spearhead execution phase of campaigns including but not limited to asset management, editorial / creative approvals, creative trafficking and reporting

Digital Media Planner and Buyer

May - September 2017: LVMH Fashion, Connections Planning Associate
Accounts: Louis Vuitton, Fendi, Givenchy, Celine, Marc Jacobs, Berluti, Loewe, Loro Piana, Kenzo, Thomas Pink
-  Assist on the client facing teams in day to day initiatives
-  Act as a day to day client source for all aspects related to digital and off-line media
-  Manage and streamline internal team efforts such as search, social and programmatic
-  Manage OOH executions and recommendations
-  Assist digital investments and corporate print teams with client inquiries and requirements

September - May 2016: Fashion and Beauty, Integrated Assistant Planner and Buyer
Accounts: bebe, Hugo Boss, NET-A-PORTER
-  Work in tandem with Media Planner and team to develop and maintain digital, print, and OOH media plans
-  Act as a day to day client source for all aspects related to digital and off-line media
-  Heavy focus on execution of custom content programs and digital savvy plans
-  Assist in creation of client recommendations and decks
-  Manage creative trafficking process from URL development to tag management and spec sheets
-  Own monthly partner billing processes to ensure agency and client budget compliance
-  Assist in new business pitches

Havas Media Group

Assistant Media Planner

- Spearhead promotional department consisting of reality TV star (s) on popular show on the E! Network
- Address and filter through all promotional requests
- Handle all bookings, negotiations, and day to day communications
- On sight management of signings, events and appearances
- Participate in marketing strategies and ensure the execution of ideas
- Maintain current client relationships through effective interpersonal skills and follow up communication
- Research and seek out potential branding, media, appearance and collaboration opportunities
- Act as liaison amongst multiple major corporation management teams
- Assist in drafting pitches for new business opportunities

POSCHE MODELS

Agent (Promotional Division)

- Coordinate all national and international travel for CEO
- Frequent correspondence with high level executives and their assistants for all scheduling
- Handle CEO’s day to day schedule and calendar
- Act as personal assistant in many circumstances ie assist with client needs, family vacations or any day to day tasks regarding personal life
- Assist senior level executives at company with any additional needs
- Work closely with management teams of several popular recording artists to ensure day to day operations run smoothly on current roster including Grammy award winner
- Track marketing and promotional efforts for artists
- Assist in finding new and effective ways for artist promotion in order to boost sales
- Assist Director of Online Marketing in day to day operations such as targeted posts and other social media requests
- Assist in strategizing and creating social media content
- Connect and monitor phone interviews with media to artists
- Handle fan and promotional requests

Fly South Music Group

Executive Assistant

- Handle all Central Florida bookings and various south Florida
- Act as liaison for U.S CEO
-        Maintain current client relationships through effective interpersonal skills and follow up communication with a roster including luxury brands
- Attend national/international events as company representation
- Overall manage Central Florida roster of 20 models with duties including, but not limited to developing portfolios to cater to correct markets, attending photo shoots and fashion shows for hands on training, and weekly meetings
- Sign new faces onto the company
- Ensure the execution of model development plan
- Act on the management production team for various company affiliated events
- Maintain track of invoicing and expense reports

Danielle Schmidt