Alexander Dedovets is a seasoned insights and marketing professional with a Master's degree in Innovation and Entrepreneurship from Lund University and a Bachelor's degree in Social Work from The University of Edinburgh. He has worked in high-profile companies such as Cloetta, Unilever, and IAMRUNBOX, where he has gained extensive experience in consumer and market insights, business development, marketing, brand management, and HR management.

Before joining the corporate world, Dedovets worked as the head of the analytical division at the Ministry of Education's Department for protection of children's rights. In his most recent role as Global Insights Manager/Head of Insights at Cloetta, he oversaw the company's insights team and led research initiatives to improve marketing strategies and product development. Prior to this, Dedovets worked at Unilever, where he held several roles, including Head of Consumer and Market Insights, Nordics, and Brand Manager under the Unilever Future Leaders Programme (UFLP).

With his extensive experience and education, Dedovets has established himself as an insightful and effective leader in the consumer goods industry. He continues to inspire and influence future professionals in his field.