Catherine Banks is a seasoned digital marketing professional with extensive experience in digital media planning, buying, and trafficking. She has expertise in social media strategy and analytics, affiliate program management, display advertising, and search engine marketing, optimization, and lead conversion.

She holds a Bachelor's degree in Advertising and Marketing Communications from the Fashion Institute of Technology and an Associate of Applied Science in Computer Information Systems from Sullivan County Community College. Her professional journey began as a research and development intern at the National Institutes of Health, followed by e-commerce and design associate at Paragon Sports.

After that, she worked with big-name brands such as Microsoft, where her role was client services coordinator and software test engineer, AOL as the online advertising specialist, Dentsu as a display media analyst, and Regan Mercantile, LLC as digital media buyer. She later joined Reindeer as a digital media strategist, Roc Nation as a digital marketing manager, and built her own company named Productive Mood.

Catherine's specialties also include web and app development, creative production, media research, and analytics, HTML, CSS, and JavaScript coding, and project management. Her expertise makes her an asset to any company that needs to improve its digital presence to attract more customers and drive sales through a data-driven approach.