Bec Derrington is a successful businesswoman and founder of SourceBottle, a publicity platform that connects media with expert sources in Australia. After realizing the challenges faced by SMEs in securing publicity, Bec applied the concept of crowdsourcing to the industry and launched SourceBottle, a successful platform that distributes approximately 14 million emails a year worldwide. With over a decade of experience in marketing and PR, Bec has worked with various organizations, ranging from professional service providers to SMEs, including Hall & Wilcox, CPA Australia, Davidson Recruitment, and Queensland Law Society. Bec pursued a Bachelor of Business with a Business Marketing major and PR specialization at Queensland University of Technology and a Bachelor of Laws at James Cook University. A firm believer in the power of media in shaping and influencing people's opinions and purchasing decisions, Bec's career trajectory is a testament to her commitment to personal and professional growth.