Puneet Nagpal

Praxis Business School, Kolkata

GMSSS -  16

St.  John's High School

Panjab University

Global Customer Marketing @ Coursera -  Ex-LinkedIn

Gurgaon, Haryana, India

Coursera

Global Customer Marketeer

LinkedIn

Head Marketing - Sales Solutions (India/South Asia)

Regional Wellness Leader

Country Marketing Lead - Sales & Marketing Solutions (India)

DMAasia - Content Marketing Council - India

Board Member

At SHRM, I led Brand & Product development, Product Marketing, PR, Digital & Content marketing. Broad responibilties include : 

-  Build the SHRM brand in the region & to increase its member base and partners through   marketing and promotional activities
-  Plan, direct and coordinate marketing budgets in accordance with SHRM’s business goals.
-  Create and launch localised products to increase share and relevance of the brand in the region.
-  Create and execute  product specific go-to-market strategies across SHRM's product portfolio - (Membership, Certifications, E-Learning, PDPs and Events) 
-  Develop, and analyse cross-channel marketing campaigns (Website, Email/Newletters, Print, Mobile, PR, Radio, Events, Search/Display,  Social media, Partnerships) to drive acquisition, engagement and retention.
-  Partner with all business functions to develop strategy and tactical implementation of marketing initiatives 
-  Hire, manage & drive internal teams and external agencies to drive marketing objectives. 
-  Track competitors activities, consumer trends and voice of the customer surveys to generate business insights.

SHRM

Head - Marketing (India/APAC) - Brand, Digital and Product

Lead - Marketing (India)

Digital Marketing Manager

- Developed marketing & engagement capabilities to communicate the IMS experience and value proposition for different stakeholders.
-  Designed effective and innovative integrated marketing campaigns across TV, Digital, Mobile, Print, Radio and Activation. 
-  Developed digital marketing capabilities for the company across website, search, display, social, email and marketing technology.
-  Created and executed product specific national and regional promotional campaigns (across 100+ centers)
-  Spearheaded organisational focus towards the Study Abroad product portfolio through segmentation strategies.
-  Led the thinking for website content, tie-ups, community development and consumer research
-  Conceptualized unique marketing tie-ups and online/offline events for leveraging brand presence and PR outreach.

IMS Learning Resources

Brand and Communities Marketing Manager

Led the ground-work for overhauling of the prevailing procurement system of the Madhya Pradesh Govt. in order to :
a.  Align it with global best practices.
b.  Develop a cost effective and efficient e-procurement system for Goods, Works and Services

Ernst & Young

Summer Intern - Transaction Advisory Services (TAS)

- Led and developed a team of 8 sales executives. Managed all operational issues from sourcing till disbursement; co-ordinated with collections & credit teams for effective operations.
-   Planned and implemented local BTL activities for the region.

Citigroup

Customer Relationship Manager

- Provided First-level Technical Support on basic operational/maintenance issues of personal computers & peripherals
-  Responsible for managing escalated technical support issues resolution for the entire team. Pro-actively wrote FAQ's and Knowledge base articles for the support Dell website

Dell

Sr. Technical Support Associate