University of Missouri-Saint Louis

Growth Marketing Specialist- Data, Process, and Technology  -  Leader of Talented Teams  -  Positive Change Agent

St Louis, Missouri, United States

As Executive Vice President of Marketing for Spring-Green Marketing Services, Inc., I am responsible for optimizing the overall marketing strategy for the Spring-Green Lawn Care and Pet Butler brands.  I lead an internal marketing agency, and its talented team that delivers offline, online, call center, franchise development and customer experience (CX) focused marketing initiatives to proactively support a national network of valued franchise partners and company-owned locations.Spring-Green Enterprises, now in business 43 years, is a successful, family-owned franchise business, based in Plainfield, Illinois, a southwest suburb of Chicago.

Spring-Green Lawn Care

Executive Vice President of Marketing

Atomic Revenue

Advisory Board Member

Bardenheier Growth Strategies is a growth-marketing consultancy that specializes in helping companies across the country grow their revenues and profits through the intelligent use of data-driven marketing technologies, sales strategy and best practices. I operate Bardenheier Growth Strategies and do so based on my 35+ years of experience helping companies grow.  Deep expertise in strategic revenue generation using data-driven marketing programs.To each client engagement I leverage the following capabilities:Marketing Technology - marketing automation, database marketing, email marketing, direct mail marketing, social media marketing (Facebook, Google Adwords, LinkedIn, Twitter), implementing Saas-based marketing programs, business intelligence, and web analytics.Executive Leadership - overall company leadership, P & L responsibility, proactive change management and cross-departmental team building.Sales and Marketing - business to business solution sales management, high-value contract negotiation, strategic partnership development, content marketing and lead generation.I consult with clients to use state of the art marketing programs to generate leads and sales via marketing automation tools, content marketing, SEO, social media marketing, email marketing, video marketing and direct mail.I understand all aspects of website design, build and optimization.  Am a subject matter expert in optimizing LinkedIn, Twitter and Facebook for content and paid ads.

BARDENHEIER GROWTH STRATEGIES

Growth Marketing Specialist  -  Delivering Marketing and Rev Gen Strategies To Proactive Clients

Working with a team of wicked-smart, self-directed, problem solvers, George leads Atomic Revenue's New Business Development Group that consults with clients to deliver revenue and profit optimization solutions.As a part of the company's leadership team, George serves on Atomic Revenue's Board of Managers.

Chief Revenue Advisor

Atomic Revenue helps proactive B2B companies grow their revenues through a systematic evaluation of their current revenue operations.  After a series of discovery session diagnostics, Atomic Revenue moves forward with clients to implement a series of marketing programs that facilitate lead generation, sales conversion, and customer advocacy.My responsibilities will be oversight of the company's growing Customer Success team, hands-on account management, and new business development.  I will also share my marketing services provider growth strategy expertise to help fuel Atomic Revenue's existing fast-paced growth.

Executive Partner

Recruited by board of directors of a fast-growing 60-employee marketing services provider delivering real-time enabled customer database marketing solutions to proactively develop systems, processes and action plan to prepare company for next stage of growth and eventual acquisition; resulted in acquisition by Deloitte in May 2017.•	Developed and implemented strategy to achieve all financial, operational, and customer satisfaction goals with oversight of all aspects of the company including sales, marketing, client services, human resources, and strategy.•	Managed day-to-day operations and the delivery of database marketing, business intelligence, and omni-channel customer engagement solutions to retail, catalog, e-commerce, healthcare, and CPG clients.•	Implemented a formalized lead generation, sales/marketing strategy and partnership development plan.•	Elevated company awareness through new website, trade show booth, and content marketing plan.

Web Decisions

President

Conceptualized and launched this Hubspot Inbound Marketing agency that uses data-driven marketing to help clients generate more website traffic, leads and revenue. •	Led all aspects of the company that helped organizations to acquire and retain customers through content marketing,  SEO, social media marketing, email marketing, video marketing and direct mail.  •	Managed strategic relationships, helped conceptualize and tactically execute client’s enhanced marketing strategy.•	Evaluated and selected marketing tools to ensure use of most appropriate marketing technology to achieve client success. •	Built websites in WordPress and Squarespace; implemented paid search campaigns using Google Adwords, Facebook, LinkedIn and Twitter; expert in online marketing tools: HubSpot, Raven, BrightLocal, Google Analytics, Moz, Teamwork.

Notch Interactive

Recruited, following acquisition of Libran Privacy Solutions, to lead all company operations, client interactions and P&L for a privately held marketing technology agency specializing in database marketing programs reaching families with children.•	Managed all aspects of this niche CRM and consumer data targeting agency with 8 employees generating $10 million in sales; oversaw and actively managed strategic company partnerships with wide variety of vendors and data compilers. •	Served as key strategic account contact for all matters related to helping clients effectively reach the expectant mom and new mom markets through offline and online marketing techniques. •	Negotiated all contracts and business arrangements directly with senior marketing leadership at Kimberly-Clark, Meredith Publishing, Nestle/Gerber, Sears Portrait Studios, Experian, Epsilon, Mead Johnson, Reitman’s, Acxiom, and others.•	Implemented company rebranding, website redesign, and account management formalization.

Partners Marketing, Inc.

Chief Operating Officer

Recruited by Howard Schultz’s VC firm to take a start-up membership service offering a free, permission-based marketing vehicle to market. •	Managed a team of nine sales executives, created and implemented new sales strategy, and drove needed product modifications; worked directly on strategic partnerships to quadruple marketers on permission-based marketing system.•	Helped product development team enhance the product’s positioning.•	Developed relationship and contributed to marketing plan development with agency of record, Leo Burnett.  •	Revamped membership acquisition strategy which saved the company over $100,000 in first year.

Shop Talk, Inc.

Vice President - Sales

Led a privacy management consultancy serving Fortune 500 companies, which was acquired and merged with Partners Marketing, to capitalize on significant demand for data expertise relating to off-line/on-line direct marketing.•	Offered services which included privacy policy creation/compliance and customer data use evaluation.

Libran Privacy Solutions

President and Founder

Oversaw efforts to penetrate the Sales Force and Marketing Automation sectors following acquisition of May & Speh, Inc. for a Little Rock based data technology company with $1 billion in revenues, which acquired May & Speh, Inc. in 1998.•	Led a national sales team of eight, as business unit worked with technology partners including Oracle, Microsoft, IBM, Unica, and Blue Martini to incorporate Acxiom data technology into these CRM solution providers.•	Managed all vertical sector launch efforts to include: market sizing, business case development, authoring of product launch articles, coordination of product development, and sales team marketing activities.•	Successfully led sales team to sign 33 high-profile partners for distribution of Acxiom data products.

Acxiom

Technology Channel Leader

Promoted ino dual role to formalize corporate growth plan process, create target acquisition list and courtship plan, establish/manage joint venture company to penetrate utilities sector, and issue competitive intelligence reports for a publicly held fifty-year-old data technology services company with over 900 employees and $120 million in revenues.•	Managed strategic partnership development process with companies in the automotive, retail, web-enabled technology, statistical modeling and commercial print industries.•	Developed and implemented sales strategy, and provided leadership and direction to a team of seven, selling a new desktop marketing database access tool to Fortune 100 companies.•	As Managing Director of Energy Market Connect, a utility-focused joint venture company with Metzler & Associates; oversaw creation of  LLC, business plan, sales and marketing collateral materials.•	Created concept of utilities educational workshop, established workshop curriculum, and led sessions.•	Successfully created strategic partnership with en.able. (KN Energy/Pacificorp Merged Electric Utility)•	Participated in conference calls with investors to discuss sales and future financial viability.

May & Speh

Senior Vice President of Sales - Corp. Dev.   -   Managing Director - Energy Market Connect

Recruited prior to company’s March 1996 initial public offering to spearhead revenue acceleration and to bolster management’s direct marketing industry experience, with responsiblity for all direct marketing division sales activities.•	Led and directed a team of 14 Sales Executives and Sales Support professionals.•	Implemented sales structure overhaul to revitalize sales force to be consultative database marketing providers.•	Introduced client diversification plan to diminish the division’s reliance on credit card issuer revenue•	Served as lead company presenter, as replacement for company President, at investor presentations and as a regular participant in quarterly investor conference calls; key contributor to growth strategy creation and implementation.

Senior Vice President - Sales, Direct Marketing Services Division

Promoted to a newly-created position at a leading information provider focusing on direct marketing and on-line services with over $250 million in revenues as a direct report to the Senior Vice President-Corporate Development to manage the strategic planning process for domestic and international direct marketing and the on-line services business units.  •	Interfaced with company leaders to advance initiatives, and managed strategic partnerships with B2B and B2C clients of all sizes, from small businesses to Fortune 100 companies in retail, insurance, financial services, and fundraising sectors.•	Facilitated the development and monitoring of the company’s U.S. and Northern Europe five-year growth plan.•	Successfully introduced planning process to international portfolio of Metromail-owned companies which resulted in the integration of three UK companies; created strategic partnership with the Royal Mail Unit of the British Post Office.•	Led company development related to Electronic Commerce strategy (Internet, CD-ROM, On-Line services).

RR Donnelley

Vice President-Strategic Planning, Metromail Corporation

Managed a team of 14 sales professionals and six sales support personnel as a direct report to the Division President. •	Developed and implemented strategy to achieve an annual sales budget of $42 million.•	Hired, trained, and motivated staff located at offices in Chicago, New York, and Los Angeles on sales techniques, marketing database creation, demographic lists, analysis/modeling, data enhancement and mail production services.•	Executed strategy to strengthen position in emerging industries through the integration of acquired company’s product line; established MetroMail as a leader in CPG and Pharma database marketing in less than 18 months.•	Led Business Unit to surpass 1994 sales commitment by 14%, which was a 94% increase over previous year actuals.

Metromail Corporation

Vice President - National Sales Manager

Promoted and relocated to lead and direct a staff of 12 at headquarters in Chicago and at the Los Angeles sales office.  •	Successfully turned around the 12-person Western Region sales force; hired and trained new sales talent.•	Established strong West Coast presence, and increased West Coast revenues 43% over three years.

Vice President - Western Region Sales Manager

Relocated with account responsibility for catalogue, financial services, CPG, and publishing industries.•	Created significant revenue by developing new business with L.L. Bean, Time-Warner, Fidelity Investments, and Consumer Reports; received “Largest Sales Producer” award for company-wide sales in 1989.

Senior Account Executive

Sold Lifecycle Marketing programs to PCH, Stride Rite, Johnson & Johnson, Procter & Gamble, Sears, Gerber, and more at a $10 million niche speciality list compiling company.•	Developed core expertise in selling demographically-segmented data to marketers in diverse industries, based on consumers’ life event stage, age, income, education, and propensity to buy.

George Bardenheier

George Bardenheier