Eric Chang
Eric Chang
Eric Chang is a data-driven product marketing leader, having worked in various companies, including Microsoft, 1Password, Evernote, RetailMeNot, among others. With extensive experience in B2B, B2C, and developer marketing, he has demonstrated his ability to lead and drive go-to-market strategy, build teams, deliver customer insights to guide product roadmaps, and develop clear positioning. His marketing expertise includes SaaS, security, developer secrets management, cloud, productivity software, mobile/desktop/web apps, and marketplace products.
Eric is a graduate of The University of Texas at Austin - The Red McCombs School of Business, where he studied Master of Business Administration (MBA), Marketing and Bachelor of Business Administration (BBA), Marketing. Over the years, he has occupied various positions, including director, principal product marketing manager, staff product marketing manager, senior manager, marketing communications manager, brand management MBA intern, marketing fellows program MBA consultant, and laptop merchandiser.
Eric's specialties include go-to-market, positioning, and messaging, building teams, customer insights, beta programs, product roadmap prioritization, cross-functional alignment, and sales enablement.