Jon Potter is a globally-renowned business leader with an exceptional track record of success across various business categories with reputable multinational organizations such as Nestle, Diageo, United Biscuits, and Moet Hennessy. He has held several global, regional, and in-market leadership positions in these companies, including Managing Director, Commercial Director, General Manager, and Head of Sales Development. With the drive to help organizations grow, Jon balances a strong strategic capability with a practical bias for action, building a good partnership with business partners and developing talents.
As a marketer, Jon's scope is beyond building brands and considers the consumers, with a wide business perspective that has enabled him to build brands in confectionery, snack foods, beverages, and luxury. His deployment of marketing tools includes television advertisements, digital and social media, PR, events, BTL, and sponsorship. He has established and restructured marketing teams, digital COE, and trade marketing teams. His focus on talent led to his contribution to the development of the Diageo Way of Brand Building, the Moet Hennessy Marketing Model, and marketing career path initiatives.
Jon Potter studied Geography at the University of Southampton and completed his MBA in business management at Aston University. He represented Great Britain in three Olympic games and won gold and bronze medals at the Seoul and Los Angeles games, respectively.