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B Astrella
Director of Product Management at Twitter
B Astrella is the Director of Product Management at Twitter, focusing on enhancing user identity and safety on the platform. Astrella's work emphasizes supporting everyday users in participating in public conversations, rather than catering solely to brands or influencers. He has articulated the complexities of online identity, highlighting how anonymity can empower individuals to express themselves, especially in environments where they might feel unsafe.12
Astrella has a background that includes advancing through various roles at Twitter, such as Group Product Manager overseeing platform features and previously managing product initiatives related to tweets, profiles, and conversations.4 His insights into the dynamics of anonymity and harassment on social media are informed by research indicating that toxicity can occur regardless of whether users are anonymous or identified by their real names.1
In addition to his role at Twitter, Astrella is active on LinkedIn under the username iambic, where he engages with a professional community and shares job opportunities within his team.35 His contributions to discussions around online identity reflect a commitment to fostering a safer and more inclusive environment for all users on social media.
