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Azra Daniels
Director, Global Events at Figma
Azra Daniels is the Director of Experiential Marketing at Figma, located in San Francisco, California. She has been with Figma since May 2019, where she leads the events team and focuses on creating engaging experiences for the Figma community, particularly through the company's annual user conference, Config. Under her leadership, the event has grown significantly, attracting thousands of participants both in-person and virtually.12
Professional Background
Before joining Figma, Azra held several marketing and event management positions:
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Marketing Events Lead at Intercom (July 2018 - May 2019), where she was responsible for executing global marketing events.
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Field Marketing Manager at Dropbox (February 2016 - July 2018), focusing on marketing initiatives and events.
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Employee Events & Experiences Coordinator at Dropbox (March 2014 - February 2016), where she managed internal events.
Additionally, she has experience in university fundraising and student affairs from her time at Colorado State University.14
Education
Azra holds a Bachelor of Science in Public Relations with a concentration in Event Planning and a Business Minor from San Jose State University (2007-2011). She also earned a Master of Science in Higher Education Administration from Colorado State University (2011-2013) .14
Skills and Contributions
Azra is recognized for her ability to blend creativity with strategic execution, enhancing community engagement through events. She emphasizes collaboration across various teams to ensure that Figma's events resonate with its user base, making them feel authentic and community-driven.35
