Azarias Reda

Azarias Reda, PhD, is the Chief Technology Officer (CTO) at FreshCar, a startup that focuses on managing car subscriptions as an alternative to traditional car ownership. Previously known as Carma Car, FreshCar operates a platform that integrates vehicle telematics with subscription management software. Reda has been with the company since June 2017, where he has played a pivotal role in bringing the product from concept to launch, overseeing both technical development and business operations.12

Professional Background

• Education: Azarias holds a PhD in Computer Science from the University of Michigan.
• Previous Experience: Before joining FreshCar, he served in various engineering roles at Uber, where he led teams focused on experimentation and grocery fulfillment. His tenure at Uber included responsibilities for large-scale data pipelines and real-time services critical to product launches.12
• Entrepreneurial Ventures: Reda co-founded Meritful, a cloud-based platform aimed at streamlining campus recruiting. He also worked on EthioTrack, a GPS fleet telematics solution in Ethiopia, demonstrating his commitment to leveraging technology for emerging markets.12

Technical Expertise

Reda's technical skills encompass a variety of programming languages and frameworks including Python, Django, PostgreSQL, and AWS. His work at FreshCar involves not only software development but also collaboration with enterprise customers to implement subscription programs effectively.1

Current Role

As CTO at FreshCar, Reda leads the technical direction of the company, ensuring that its offerings meet the evolving needs of consumers and businesses alike in the automotive sector. His leadership combines hands-on technical challenges with strategic management and business development.2