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Ayoub Merimi
Head of OmniCommerce at ABYAT
Ayoub Merimi is the Head of OmniCommerce at ABYAT, a leading retail organization in the Middle East. He has a diverse professional background, having started his career as a Software Engineer at Amadeus IT Group from 2011 to 2016. Following this, he gained significant experience in various roles, including serving as a Team Manager at Amazon from 2018 to 2019 and holding a position at Schlumberger prior to his current role at ABYAT, which he has occupied since 2019.124
In his current position, Merimi focuses on enhancing customer experiences and integrating various commerce channels to improve operational efficiency. His leadership philosophy emphasizes building an Excellency Culture, aiming for organizational greatness through effective team dynamics.3
