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Ayesha Flaherty
Strategic marketing, communications and enrollment consultant
Ayesha Flaherty is the founder and lead consultant of AKF Consulting, a firm that specializes in strategic marketing and communications for independent schools.12 Here are some key details about her background and experience:
Professional Experience
Ayesha has over 20 years of experience across various industries:
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Independent School Administration: She served as the Head of Enrollment and Communications at The Langley School, where she implemented successful marketing strategies that led to enrollment growth.2
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Corporate Marketing: Ayesha worked at The Corporate Executive Board (now Gartner) for 12 years, taking on leadership roles in account management, corporate marketing, and strategic initiatives.2
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Consulting: She began her career as a consultant at Towers Perrin (now WTW), where she worked on communication plans and change strategies across multiple industries.2
Education and Expertise
- Master's degree in Integrated Marketing Communications from Northwestern University
- Bachelor's degree in Marketing and Finance from the University of Virginia2
Ayesha is known for her expertise in:
- Strategic marketing and communications
- Content marketing
- Enrollment management
- Change management
Approach and Philosophy
Ayesha's consulting approach focuses on:
- Moving schools from functional to strategic marketing and communications
- Understanding audience needs
- Reinforcing value propositions
- Emphasizing shared values1
She uses a comprehensive model that considers the broader communications ecosystem to help schools prioritize areas that require attention.1
Thought Leadership
Ayesha has contributed to the field as a thought leader and educator:
- Served as a faculty member and advisor at the Enrollment Management Association's Admission Training Institute
- Volunteered to educate admission professionals on the impact of marketing and communications on enrollment2
Through AKF Consulting, Ayesha offers tailored, energizing, and attentive consulting experiences to help independent schools enhance their marketing and communications strategies.1
