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Ayesha D'Souza
Client Lead, Agency Business at Google
Professional Background
Ayesha D'Souza is a dynamic professional with extensive experience in media, communication, and advertising. Her career journey is a stellar example of how passion and expertise can come together to create impactful strategies in the digital landscape. Currently serving as the Account Strategist Manager for the Agency Business at Google, Ayesha leads efforts to optimize advertising strategies and drive client success. Her expertise in media and communication allows her to create innovative solutions tailored to meet the evolving needs of clients in the digital advertising space.
Before her current role, Ayesha held significant positions at Google, including Agency Business Leader for Indonesia, where she spearheaded initiatives that enhanced Google’s presence in the region and strengthened relationships with key advertising partners. In her earlier role as Industry Manager in Travel, she developed targeted digital marketing strategies that resonated with audiences and yielded impressive results for travel-related clients. Ayesha's journey at Google began as a Sr Account Manager, where she cultivated her skills in managing high-profile accounts that required a nuanced understanding of consumer behavior and the digital marketplace.
Ayesha's career began long before her tenure at Google. At InMobi, she served as a Sr Account Manager for Performance Advertising in Southeast Asia, where she honed her abilities to deliver effective advertising campaigns that leveraged data and analytics to drive performance. She also took on the role of Assistant Manager: Communications at Grameen Financial Services Pvt. Ltd., contributing valuable insights into communication strategies that supported financial inclusion initiatives.
Education and Achievements
Ayesha’s commitment to continuous learning and professional development is evident from her academic credentials. She earned her B.A. in Media & Communication, Psychology, and English Literature from Mount Carmel College, which laid a strong foundation for her career in media and advertising. Her diverse educational background equipped her with a well-rounded perspective, allowing her to understand and address various facets of human behavior and communication.
Pursuing her ambition further, Ayesha obtained an MBA from the prestigious INSEAD, a global leader in management education. This advanced degree not only deepened her business acumen but also expanded her international network, preparing her for leadership roles in a competitive global marketplace.
Ayesha’s educational journey has been complemented by numerous professional achievements throughout her career. She has demonstrated a remarkable ability to build and lead high-performing teams, delivering innovative advertising strategies that engage audiences and enhance brand visibility. Ayesha's work has been instrumental in driving measurable results for clients and showcasing her proficiency in creating data-driven solutions.
Notable Contributions and Industry Impact
In addition to her roles in major organizations, Ayesha has also made significant contributions to the media landscape. Before joining the corporate sector, she was involved in broadcasting as a Music Manager and Radio DJ at Radio Indigo FM, where she showcased her creative flair and ability to connect with diverse audiences through music and storytelling. Her passion for media not only enriched her as a radio DJ but also transformed her approach to marketing and advertising strategies. Furthermore, her experience as a Content Manager at Radio Indigo FM highlights her cross-functional expertise in content creation and audience engagement.
Ayesha’s unique blend of talents in media, advertising, and strategic communication positions her as a thought leader in the digital marketing space. She continually seeks to innovate and adopt new technologies to enhance advertising effectiveness, contributing to the evolution of the industry.
Conclusion
Ayesha D'Souza stands out as a multifaceted professional whose career reflects a deep commitment to excellence in the fields of media and communication. With her rich educational background and extensive experience at leading firms like Google and InMobi, Ayesha is well-respected in her field and recognized for her ability to drive impactful results. Her trajectory exemplifies how a combination of skills, experience, and continuous learning can lead to transformative outcomes in the fast-paced world of digital advertising.
tags:[
Account Strategist Manager
Agency Business
INSEAD MBA
Media and Communication
Travel Industry Expert
Advertising Strategies
Google Professional
InMobi Experience
Radio DJ
Content Management
Location
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