Ayat Shukairy

Ayat Shukairy is the co-founder of Invesp, a prominent figure in the field of Conversion Rate Optimization (CRO). Known as the Queen of CRO, Ayat frequently shares insights on marketing strategies, experimentation, and conversion optimization on her LinkedIn platform. With a track record of helping numerous well-established brands like eBay, 3M, and The Special Olympics, as well as fast-growing startups, she specializes in AB testing and experimentation to boost sales.

Ayat is a sought-after speaker at various global conferences such as Inbound, SMX, SES, and Internet Retailer, where she imparts her expertise on marketing and business strategy. Her contributions to the field extend to publications on the Invesp blog, and she is the author of a book that delves into conversion optimization.

In her current role at Invesp, Ayat leads the Client Services Group, strategizing and managing projects for top online brands. Her focus is on enhancing revenue, elevating conversion rates, and improving customer retention. Additionally, she is the co-founder of FigPii, an all-in-one conversion optimization platform, overseeing marketing activities, tool planning, implementation, and customer onboarding.

Ayat's educational background includes a Bachelor of Science degree from Oakland University. Throughout her career, she has held various key roles such as Co-Founder at FigPii, Managing Partner at Invesp, and educator in business development at Huda School.