Axel Folz

Axel Folz is a seasoned growth and e-commerce professional with extensive experience in digital marketing and business development. He is currently the VP of Growth at CAMP, a position he has held since November 2023.1

Career Progression

Axel's career journey showcases his expertise in growth strategies:

• VP of Growth at CAMP (November 2023 - Present)
• Head of Growth at Lalo (May 2021 - November 2023)
• Director of Growth at VaynerCommerce (April 2020 - May 2021)
• Director of Growth at VaynerMedia (September 2019 - April 2020)

Prior to these roles, he held various positions at VaynerMedia, including Associate Director of eCommerce and Senior Ecommerce Strategist.1

Expertise and Approach

Axel is known for his strategic approach to growth:

• He emphasizes understanding channels and opportunities before scaling quickly.2
• Focuses on reducing friction and improving conversion rates in e-commerce.2
• Advocates for a balance between paid acquisition and organic growth.2

Skills and Certifications

Axel has developed a diverse skill set:

• Analytics: Certified in Google Website Analytics Strategies.1
• Data Science: Completed SQL for Data Science course from UC Davis.1
• Languages: Proficient in Spanish.1

His approach to growth involves strategic spending, understanding which channels drive growth, and enhancing organic performance before relying solely on paid acquisition.2