Avraham Shalel

Avraham (Avi) Shalel is a prominent figure in the gaming industry, best known as a co-founder and the CEO of Plarium, a mobile and social game developer based in Israel.

Early Career and Plarium

Shalel co-founded Plarium in 2009 alongside his brothers Gabi and Iliya Shalel, and Haim Torpiashvili. The company quickly gained recognition for its popular games, including Vikings: War of Clans, which has consistently ranked among the top-grossing strategy games globally.12 Under his leadership, Plarium expanded significantly, culminating in its acquisition by Aristocrat Leisure Limited in 2017 for $500 million. Following the acquisition, Shalel remained at the helm of Plarium, continuing to drive its growth within the mobile gaming market.2

Background

Originally from Georgia, Shalel immigrated to Israel with his family. His background and experiences have influenced his approach to game development and business strategy. He has been instrumental in establishing Plarium as a key player in the competitive landscape of mobile gaming, focusing on creating engaging and high-quality gaming experiences for users worldwide.1

Current Role

As of now, Avi Shalel continues to lead Plarium, overseeing its operations and strategic direction. His vision is to leverage Aristocrat's resources to enhance Plarium's position in the global gaming market.24 On LinkedIn, he maintains a professional profile that reflects his extensive network and contributions to the tech industry.3

Overall, Avi Shalel's journey exemplifies the intersection of entrepreneurship and innovation in the fast-evolving world of mobile gaming.