Avishai Sharon

Avishai Sharon is the Co-founder and CEO of TrenDemon, a company focused on optimizing website experiences and orchestrating buyer journeys in the B2B marketing sector. With over 20 years of experience in marketing and sales technology, he has been instrumental in addressing the challenges posed by traditional demand generation tactics through innovative account-based marketing (ABM) strategies.

Background and Career

Before founding TrenDemon, Avishai established GISight, a software development agency that catered to Fortune 500 clients. His leadership skills were honed during his service as an officer in the Israeli Air Force, where he held various key technological roles. His extensive background equips him with unique insights into the evolving landscape of B2B marketing, particularly the need for companies to adapt to changing buyer behaviors and preferences.12

Vision for TrenDemon

Under Avishai's leadership, TrenDemon aims to revolutionize how B2B marketers engage with their audiences by emphasizing storytelling and audience captivation rather than just lead capture. He argues that effective marketing must save buyers time and provide value, which is increasingly vital as buyers gain more control over their purchasing journeys. Avishai advocates for aligning marketing and sales teams around target accounts while leveraging AI and listening technologies to enhance account-based efforts.14

Key Insights

Avishai has highlighted that over 90% of content produced by companies fails to drive business goals, underscoring the need for more effective content strategies. He emphasizes that storytelling should be at the core of marketing efforts, focusing on creating value for potential buyers even when they are not ready to purchase.23

In summary, Avishai Sharon is a passionate entrepreneur committed to transforming B2B marketing through innovative strategies that prioritize understanding and engaging with buyers throughout their journey.