Avishai (Avi) Moscovich PE, P.Eng.

Avishai Moscovich is a senior executive and B2B tech marketing expert with over 12 years of experience in various positions and companies. He is currently the VP Sales and Marketing at reed, where he is in charge of the company's sales, brand strategy, demand generation and acquisition. Avishai is also co-founder of InnovationTO, a community of corporate innovators in Toronto, as well as Rapid Innovation podcast. He has previously worked as the Global Marketing Manager at Armstrong Fluid Technologies and as an Innovation Manager at Just Energy Group. Avishai's specialties include marketing strategy, B2B marketing, product marketing, brand creation, content marketing, inbound and outbound marketing, branding and storytelling, PR, advertising, lead generation and nurturing, digital marketing, innovation scouting, social media marketing, and team building and management. He holds triple citizenship: Canadian, Romanian, and Israeli.