Avinash chandra - Branding - SEO - Digital

Management Development Institute

Bhopal University

Founder & CEO BrandLoom Consulting  -  Author  -  Speaker

Avinash is a Branding & Digital Marketing Consultant and Founder of BrandLoom Consulting. He has worked with over 100 Brands during his 19 years of professional career with a proven track record of Building Sustainable & Profitable Businesses.

Before starting BrandLoom, Avinash has led Business and Marketing operations of several large multinational companies for 17 years. At BrandLoom, Avinash helps companies generate more revenue through branding and digital marketing strategies.

BrandLoom Consulting

Founder & CEO

Member of global marketing and India management team. Ownership and accountability for introducing Opple Brand and LED products in the country. Accountable for building strong trade and consumer connect leading to increased business opportunity for the brand.

Opple Lighting

Head - Marketing

Member of South-Asia Leadership and Global Marketing Team with ownership and accountability for south-asia marketing business. Tasked to identify value creation opportunities and implement appropriate business model in India and other emerging geographies. Generated strategies and tactics to meet the Business Vision and Business Targets. Accountable for building strong consumer and value chain POV. Responsible for building a strong marketing team in the region to achieve growth prospects.

INVISTA

Marketing Head - South Asia

Responsible for long term Brand Strategy, Product Pipeline, New Product Development & Communication plans. Tasked to drive achievement of organizational sales & profitability goals through the implementation of Marketing & Communication Plans, New Product introduction and product pricing. Responsible for enhancing visibility at retail through Visual Merchandising.

Hanesbrands Inc.

Marketing Manager

Responsible for achieving sales of contact lenses through effective activation of marketing plans and promotions leading to new consumer acquisition within the budgetary guidelines. Tasked to drive category specific market research to develop an in depth understanding of existing and potential consumers. Responsible to introduce new products basis evolving consumer needs in the marketplace.

Bausch & Lomb

Product Marketing Manager

Accountable for increasing penetration of CFL’s in the country leading to increased business and profitability. Responsible for B2C & B2B Category Marketing, Communication and Sales Plans. Tasked to drive product portfolio enrichments through Category Specific Market Research and Competitor Analysis. Allocation of resources across the 4 sales channels to maximize business impact. Responsible for sourcing decisions & supply planning from various supply sources worldwide and quality control measures for CFL category. Responsible for developing relationships with external influencers.

Philips Electronics

Responsible to control and achieve sales through distributor & dealer network by development of sales & distribution activities and deployment of marketing plans in Karnataka. Was responsible to constantly review, guide, train, motivate and lead the sales executives and channel partners.

Area Sales Manager

Responsible for spearheading the Rural Reach Program “Operation Bharat”, with the scope to reach out directly to towns below 50k population by building sales & distribution network. Responsible to create system, which suits the rural markets and provide the organization business control.

Asst Manager - Rural Network & Business Development

Worked on various sales projects to improve the sales efficiency and efficacy in Hyderabad, Bangalore and Delhi.

Avinash Chandra