Avery Booker

Avery Booker is a seasoned professional with over a decade of experience in digital marketing, editorial brand-building, luxury market forecasting, and online content-commerce. As the Co-Founder of Jing Daily, a prominent digital publication focusing on luxury consumer trends in China, Booker oversees various aspects of the business including Jing Academy, premium content development, partnerships, editorial strategies, and audience expansion across the United States, China, and Europe. Prior to this role, from 2015 to 2019, Booker served as the Co-Founder and founding CEO of Enflux, a cloud-based data platform catering to clients like Value Retail, Burberry, Bumble, and Hunter Boots, enabling them to optimize their data utilization. Before his tenure at Enflux, Booker excelled as a New York-based Partner at China Luxury Advisors, devising successful digital and offline strategies for catering to the vast Chinese traveling consumer market.