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Ava Lawler
Marketing and Communications Executive at Australian Wildlife Conservancy
Professional Background
Ava Lawler is a highly accomplished professional with more than three decades of experience in the marketing and communications industry. As the CEO of The Possibility Partnership, Ava leads a visionary consulting firm and holding company aimed at liberating the potential of individuals, brands, and businesses. Her work is grounded in a strong belief that every individual and organization has a unique capacity for growth and success, and she is dedicated to unlocking those possibilities. Ava also holds the pivotal role of Marketing and Communications Executive at the Australian Wildlife Conservancy (AWC), the largest conservation organization in Australia. Here, she is responsible for the strategic marketing initiatives that aim to raise the profile and reputation of AWC, thereby enabling it to continue its vital mission of protecting Australia's threatened wildlife through innovative science-based, land management partnership approaches.
Education and Achievements
While specific details on Ava's educational background are not provided, it is clear that her extensive career has furnished her with a wealth of knowledge and expertise in various sectors including not-for-profit, healthcare, finance, technology, retail, and consumer goods. Throughout her career, she has successfully developed award-winning integrated marketing communications campaigns for prestigious clients such as ALDI, AstraZeneca, Commonwealth Bank, Mastercard, Microsoft, Nespresso, Virgin Mobile, and Telstra. Ava’s achievements span a variety of roles within esteemed organizations where she has consistently demonstrated her exceptional leadership and strategic acumen.
Ava has held numerous pivotal positions, such as Managing Director at both Weber Shandwick and Text 100, where she spearheaded initiatives that positioned these firms as industry leaders. As a former Board Member at the Marie Bashir Institute for Infectious Diseases & Biosecurity, Ava contributed her expertise to critical public health initiatives. With a rich history of guiding others to reach their potential, Ava remains steadfast in her mission to empower individuals and agencies at The Possibility Partnership through comprehensive coaching and consulting programs.
Achievements
Ava’s dedication to her craft has earned her notable accolades in the marketing communications field. Her specialties include creating innovative, integrated marketing communications campaigns that resonate across various channels, transforming business strategies that scale effectively, and developing messaging platforms that protect brand reputations. Her collaborative efforts have resulted in successful campaigns that uplift brands and deepen their impact, especially in areas committed to social responsibility and environmental sustainability.
Despite her diverse professional commitments, Ava also embraces her role as a dedicated mother, skillfully managing the dynamics of a household that includes two teenagers and two dogs. She balances her professional ambitions with her family life, demonstrating a commitment to keeping her home organized and nurturing, all while maintaining an active engagement in the community.
Ava Lawler continues to leverage her vast experience to elevate the Australian Wildlife Conservancy and the clients she serves at The Possibility Partnership. As she moves forward in her career, her commitment to unveiling new opportunities in marketing communications remains as strong as ever.