Ava Chang
Ava Chang is a dedicated and versatile digital marketing professional with a strong focus on social media, influencer collaborations, and PPC marketing within the fashion and beauty sector, amassing over 4 years of experience.
Her expertise lies in helping brands amplify their social interaction, boost e-commerce transactions, enhance website traffic, and nurture favorable customer connections. Ava has collaborated with renowned brands such as Shiseido, L'Oreal Paris, kate spade new york, Mustela USA, The Vegan Warehouse, Spot This, and Spin Ceramics.
Some of Ava's notable accomplishments include significantly elevating brand purchase rates and new customer acquisition rates through meticulous CRM analysis and the implementation of A/B tests across various audience segments on Google and Facebook.
Furthermore, Ava successfully enhanced the Share of Voice (SOV) and Click-Through Rate (CTR) for L'Oreal Paris through continuous optimization of paid search campaigns, leading to improved performance and meeting client objectives.
She also played a crucial role in reducing bounce rates on L'Oreal Paris' product pages, thus refining the online shopping experience for customers. Additionally, Ava increased Return on Advertising Spend (ROAS) for Mustela by monitoring and optimizing Criteo ad performance, resulting in a 15% boost in returns.
Ava's talent in social engagement was evident as she elevated Mustela's social interactions by 10%, crafting visually appealing graphics for Instagram stories, managing social content schedules, and promptly addressing consumer queries across platforms like Facebook, Twitter, and Instagram.
Moreover, her prowess in influencer marketing led to the successful engagement of 8 micro-influencers for kate spade new york, aligning with brand values and objectives and generating substantial reach and engagement on social media platforms.
In terms of education, Ava holds a Master of Science in Integrated Marketing from New York University, where she achieved an impressive GPA of 3.94 out of 4.0. She also pursued a Bachelor of Arts in Applied Foreign Languages, excelling with a GPA of 3.88 out of 4.0 at National Yunlin University of Science and Technology.
Ava's professional journey includes roles such as Project Manager at Shiseido, Digital Performance Optimizer at Mindshare, and positions at kate spade new york, Laboratoires Expanscience, and various internships in digital marketing and fashion sectors. She also demonstrated leadership skills as a Graphic Design Group Manager at Hong Ding Digital Printing.
With her rich experience, academic achievements, and diverse skill set, Ava Chang continues to be a highly proficient and sought-after professional in the digital marketing landscape.
