Authority Paul Sokol

Paul Sokol, known by his LinkedIn username 'voyicks,' is a renowned expert in automation and customer experience design. Here are some key points about his background and expertise:

Experience and Certifications

• Paul Sokol has been a Keap Certified Partner since June 2009, having started with Keap (then Infusionsoft) in the summer of 2008. He was part of the Certified Marketing Automation Coach (CMAC) program and later worked directly for Keap from 2011 to 2016.1
• He holds a certification in Product Management from Pragmatic Marketing.1

Current Roles

• Currently, Paul is the Mad Scientist at PLS Consulting - Automated Experience Designers, a role he has held since May 2016. Here, he focuses on automated experience design, including email sequencing, workflow automation, and creating optimized customer journeys.1
• He is also the co-founder of Appalling Events, a company that organizes live shows, and serves as the acting CTO of MyMarketingPass.1

Expertise

• Paul is a thought leader in marketing automation, workflow automation, and customer experience design. He is known for his ability to blend technology, human psychology, process methodology, and sales philosophy to enhance customer relationships.1
• During his time at Infusionsoft (now Keap), he developed and launched over 80 public campaign models, which were downloaded more than 250,000 times. He also worked with notable marketing and sales thought leaders like Frank Kern, Ryan Deiss, and Dan Kennedy.1

Client and Industry Focus

• Paul works with a variety of clients, from A-Listers to small businesses, particularly in the B2B tech space and B2C product space, with a special interest in the music industry.1

Public Presence

• He is active on LinkedIn and other platforms, sharing insights and advice on automation and customer experience design. He also publishes a newsletter called "Under the Hair" where he shares automated experience design wisdom.1