Aurore Tran

Aurore Tran is the Co-founder and Chief Marketing Officer (CMO) of Foodvisor, a personalized nutrition app that utilizes artificial intelligence to help users adopt healthier eating habits. She has been with Foodvisor since its inception in January 2016, contributing significantly to its growth and marketing strategies. Under her leadership, the app has gained over 1.2 million users by offering a unique feature where users can take photos of their meals to receive instant nutritional information, akin to a "Shazam" for calorie counting.145

Education and Early Career

Aurore Tran holds a Master of Science in Management from ESSEC Business School, one of France's top business schools, where she studied from 2012 to 2016. She also completed her Baccalauréat at Lycée Victor Duruy and underwent intensive preparatory classes at Ipésup prior to her business studies.12

Before co-founding Foodvisor, Aurore gained diverse experience in marketing and operations roles at companies such as Taster's Club and Bacon Buff in San Francisco. She also worked as a Junior Consultant at Accenture and held various positions that honed her skills in project management and business development.123

Impact at Foodvisor

As CMO, Aurore Tran has been instrumental in developing Foodvisor's marketing strategies, leveraging data analytics to optimize campaigns and improve user engagement. Her efforts have led to an 18% increase in return on investment (ROI) through strategic media buying and real-time campaign adjustments.5 She emphasizes the importance of user experience alongside technological advancements, ensuring that the app not only meets user needs but also provides a seamless interaction.46

Aurore's vision for Foodvisor includes expanding its reach into new markets across Europe and eventually into the United States, continuing to innovate in the field of nutrition technology.4