Augusto César Rocca

Augusto César Rocca is currently the Head of Salesforce CRM at Frávega, a prominent retail company in Argentina. He holds a degree in Systems Engineering from the University of Buenos Aires and has extensive experience in the field of technology and customer relationship management.

In his role at Frávega, Rocca is responsible for leading the implementation and management of Salesforce CRM solutions, optimizing customer interactions, and enhancing sales processes. His expertise in systems engineering equips him with the skills necessary to integrate complex technologies and improve operational efficiencies within the organization.

Rocca's professional background includes various positions that have contributed to his knowledge and leadership in CRM and technology solutions, making him a key figure in driving Frávega's customer engagement strategies.12