Audrey (.

Audrey (Moore) Powell, the CEO and founder of Spicegrove, has quickly become a sensation in the New York City beverage scene. Her Jamaican heritage, growing up on the Spicegrove farm, helped her create the unique and delicious flavor of Roselle, a hibiscus tea infused with ginger, lime peel, allspice, and cinnamon, and sweetened with raw organic cane sugar. Powell's commitment to all-natural ingredients without preservatives or artificial flavors, combined with the health benefits of Roselle, such as high levels of calcium, niacin, riboflavin, fiber, potassium, and antioxidants, has gained her a loyal following in craft-oriented retailers and festivals. Recently, she launched an unsweetened version to cater to customer demand. Powell's business acumen stems from her studies in Business Administration at Long Island University.