Aubrey Armes

HR & Leadership Coach blazing the trail of conscious leadership, people strategy, and the new era of business.

Who is Aubrey Armes?

Aubrey Armes is a business and leadership coach who is passionate about transforming how business is done. She brings over 20 years of experience in leadership, human resources, and professional coaching to support modern business leaders.1 4

Armes' mission is to help leaders and teams achieve radical results through compassionate accountability and create company cultures where people feel safe, heard, and valued.1 6 She works with disengaged and mediocre teams to transform them into energized, high-performing, collaborative groups.1

As an executive coach and senior HR/people business partner at Awaken Your Greatness, Armes provides services such as2 4:

Executive coaching
Leadership development
Change management
Training
Corporate training
Management consulting

Armes is a certified Professional in Human Resources (PHR) and uses her expertise to guide leaders in having "crunchy conversations" and setting clear boundaries.1 3 She offers resources like her "Word Tracks to Stay on Track" guide to help leaders communicate expectations directly and powerfully.1

In addition to her coaching work, Armes is a full-cycle career coach who passionately supports neurodivergent professionals in creating career satisfaction and reducing overwhelm.5 7