Atul Singh

Atul (Raj) Singh is the CEO and Co-Founder of The Shelf, an influencer marketing agency based in Atlanta.12 He holds a PhD in Computer Science from Rice University and has a background in computer science research.13 Singh co-founded The Shelf in January 2012 and has been leading the company since then.1

The Shelf provides a data-driven platform for brands and agencies to run ROI-driven influencer marketing campaigns.1 Under Singh's leadership, the company has grown to a global team of more than 90 professionals.3

Singh's professional experience includes:

1. Research Staff Member at NEC Laboratories America (2009-2011)
2. Graduate Student at Max Planck Institute for Software Systems (2007-2009)
3. Intern and Research Visitor at Intel Research Berkeley (2005-2007)
4. Intern at Microsoft Research Cambridge (2003)

He completed his BTech in Computer Science from the Indian Institute of Technology, Kharagpur (1997-2001) before pursuing his PhD at Rice University (2001-2009).1

Singh is also an Official Member of the Forbes Agency Council since July 2020.13 His expertise in algorithms and data science has been instrumental in developing The Shelf's approach to algorithm-driven influencer campaigns.3

As of February 2025, The Shelf is actively hiring for Account Management, Brand Partnership, and Engineering roles.1