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    Atishay Jain

    Senior Brand Manager, Dettol at RB

    Professional Background

    Atishay Jain is a dynamic professional with extensive experience in brand management and marketing within the fast-moving consumer goods (FMCG) sector. He is currently making waves as a Senior Brand Manager for Dettol at Reckitt Benckiser, where he skillfully directs brand strategies and drives market growth. His career in brand management began at Reckitt Benckiser, where he climbed the ranks quickly due to his sharp insights and ability to craft impactful marketing campaigns.

    Before taking on his current role, Atishay served as the Senior Brand Manager for Health Care at Reckitt Benckiser, where he capitalized on his expertise to enhance brand recognition and foster customer loyalty. With an extensive portfolio that includes roles like Brand Manager for Derma and Category Trade Marketing Manager, Atishay has demonstrated his versatility in managing various product lines and marketing strategies across different categories.

    Prior to his impressive tenure at Reckitt Benckiser, Atishay gathered valuable experience at Unilever, where he was not only an Area Sales & Customer Manager but also completed the prestigious Unilever Future Leaders Programme (UFLP). This foundational role allowed him to refine his sales techniques and learn the intricacies of consumer behavior while managing key accounts that significantly contributed to the company’s growth.

    At the onset of his career, Atishay gained profound insights into financial markets through a summer internship at Standard Chartered Bank. This experience honed his analytical skills and deepened his understanding of market dynamics, preparing him for challenging roles in brand management and marketing.

    Education and Achievements

    Atishay Jain's academic journey laid a solid foundation for his successful career. He holds a Master of Business Administration (MBA) degree from the prestigious XLRI Jamshedpur, specializing in Finance and Marketing. Notably, he achieved a commendable CGPA of 6.7/8, ranking in the 95th percentile of his class, which underscores his commitment to excellence and deep understanding of both fields.

    Before his MBA, Atishay completed his Bachelor of Commerce (Hons) at Shri Ram College of Commerce—an institution renowned for its rigorous academic standards. He graduated with an impressive 95th percentile, showcasing his academic prowess and a solid grasp of commerce-related disciplines.

    Atishay's academic journey began at Modern School, Barakhamba Road, where he excelled in his Class XII examinations with an exceptional score of 96%. His early academic success is a testament to his dedication, discipline, and potential, qualities that would later shine through in his professional endeavors.

    Achievements

    Throughout his career, Atishay has consistently demonstrated his ability to lead and innovate in marketing. His significant achievements include:

    • Spearheading numerous successful brand campaigns for Dettol, resulting in substantial increases in market share and brand presence.
    • Playing a crucial role in the repositioning of various health care brands under the Reckitt Benckiser umbrella, leading to enhanced consumer engagement.
    • Developing strategic marketing initiatives that successfully drove sales and improved customer retention rates during his tenure at Unilever.
    • Contributing to the overall growth and profitability of the brands he managed, earning recognition from peers and management for his analytical acumen and strategic thinking.

    Atishay Jain's impressive education and extensive professional background make him a seasoned marketer equipped with the skills and insights to navigate the complexities of brand management in the competitive FMCG landscape. His journey from the classrooms of Modern School to the boardrooms of Reckitt Benckiser exemplifies his dedication to learning, growth, and passion for making a positive impact in the marketplace.

    Related Questions

    How did Atishay Jain transition from a summer intern at Standard Chartered Bank to becoming a Senior Brand Manager at Reckitt Benckiser?
    What strategies did Atishay Jain implement to enhance brand recognition for Dettol?
    In which ways has Atishay Jain's MBA education contributed to his success in the FMCG sector?
    How did Atishay Jain's experiences at Unilever shape his approach to brand management?
    What are some notable brand campaigns that Atishay Jain has led during his career?
    Atishay Jain
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    Location

    Gurgaon, Haryana, India