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Atif Sheikh
CEO - businessfourzero
Atif Sheikh is the founder and CEO of businessfourzero, a strategic organizational change consultancy.13 He founded the company in 2015 after 18 years of experience delivering growth at companies like Unilever, Diageo, and in Private Equity.1
Professional Background
Atif specializes in:
- Organizational purpose
- Commercial strategy
- Executive team effectiveness
- Leadership
- Innovation
- Marketing
- Execution
Prior to founding businessfourzero, he worked as a Director at the innovation consultancy ?What If!3
Recent Developments
In 2023, Heidrick & Struggles acquired businessfourzero, with Atif Sheikh continuing to lead the management team.2 He is now also the Global Co-Lead of Organization & Culture at Heidrick Consulting.3
Personal
Atif grew up in London's poorest borough and was inspired by watching his father build a £7bn business from a single corner shop.1 He currently resides in Henley, where he enjoys building Harry Potter Lego with his two daughters and walking along the river.1
