Asya Bashina

Asya Bashina is a seasoned product marketing leader with over a decade of experience in driving product marketing, demand generation, content marketing, business development, and retention marketing across various B2B organizations.

Her expertise spans industries such as SaaS, industrial IoT, manufacturing and logistics, financial services, AI, edge computing, and enterprise software.

Asya's focus areas include product marketing, marketing communications, go-to-market planning, product launches, public relations, content creation, digital marketing, social media, partnership and ecosystem management, messaging, positioning, market development, market research and competitive analysis, trade shows and events, as well as public speaking.

She holds an MBA in Business Administration, Management and Operations from Cornell University's Johnson Graduate School of Management, an MBA in Technology and Entrepreneurship from Cornell Tech, and a BA in Psychology, Business, French from Brandeis University.

Asya has held key positions such as Marketing Director of Product Marketing at LinkSquares, Boston Ambassador at Product Marketing Alliance, and Senior Marketing Manager at Humatics.

Additionally, she has contributed her expertise as a Member at DGMG - Modern B2B Marketing, as well as in roles at companies like productboard, Neurala, and Dassault Systemes.

Asya's diverse background includes stints as a Venture Capital Fellow, Business Development Manager, Venture Capital Intern, and President and Editor-in-Chief in various organizations and projects.

Her extensive experience and strong educational foundation make her a valuable asset in the realms of product marketing and business development.

She has also showcased her skills in public speaking, market research, partnership management, and digital marketing, solidifying her reputation as a versatile and knowledgeable marketing professional.