Aswani Nerella

Engineering Leader Specializing in E-commerce and Marketing Tech

Aswani Nerella is the Director of Engineering at Mixpanel, a position he has held since September 2022.1 Here are some key details about his professional background:

Career History

Current Role: Director of Engineering at Mixpanel (September 2022 - Present)1
Previous Positions:
- Director of Engineering at Blueshift (April 2019 - September 2022)1
- Engineering Lead at Blueshift (January 2016 - March 2019)1
- Sr. Engineering Manager at Groupon (2014 - 2016)1
- Member of Technical Staff at Groupon (2012 - 2014)1

Expertise and Achievements

Aswani has extensive experience in:

E-commerce and marketing technology1
Engineering leadership1
Mobile development: Built enhanced push notifications, universal links, and user tracking capabilities1
Product development: Owned product and roadmap for Blueshift Mobile & Blueshift UI1
CRM features: Built recommendations service and co-invented PLASMA DSL for hyper-personalization1

Education

Aswani holds a degree from Texas A&M University.1

Location and Contact

Based in the San Francisco Bay Area1
LinkedIn profile: linkedin.com/in/aswaninerella1
Work email: aswani.nerella@mixpanel.com2

Aswani Nerella has a strong background in engineering leadership, particularly in e-commerce and marketing technology sectors, with a focus on mobile development and product innovation.

Experience

Director of Engineering at Mixpanel

Director of Engineering at Blueshift, Engineering Lead at Blueshift, Sr. Engineering Manager at Groupon, Member Of Technical Staff at Groupon, co-founder at tellstreet.com, Graphics SW Engg at Intel Corporation, Intern at NVIDIA