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Astrid van Breda
Global Marketing Communications at OSRAM
Professional Background
Astrid van Breda is a seasoned marketing professional with a robust background in international business administration. Throughout her impressive career, she has excelled in various roles in marketing management, primarily within the lighting and LED industries. With extensive experience at OSRAM and its affiliates, Astrid has honed her expertise in product marketing, partner marketing, and global marketing communications, making her a key player in driving brand growth and innovation.
Astrid began her career at Hagyard Equine Medical Institute, where she served as a Billing Specialist and Customer Service Representative. This foundational experience in customer relations provided her with critical interpersonal skills and insight into customer needs, which she skillfully translated into her marketing roles. She then transitioned into the marketing industry as a Central Marketing Intern at Osram Sylvania, where her passion for marketing began to take shape.
Her journey at OSRAM continued as she held various pivotal roles, including Sr. Product Marketing Representative for LED Lamps, where she managed product positioning, messaging, and competitive analysis for a diverse range of products in the LED lighting domain. Progressing further, she became the Product Marketing Manager I for LED Downlights and Spots at LEDVANCE, where she focused on executing marketing strategies that elevated product visibility and customer engagement.
Most recently, Astrid served as the Partner Marketing Manager for Digital Systems at OSRAM, where she developed and implemented strategic marketing initiatives aimed at enhancing partner relationships and fostering brand loyalty in an increasingly digital landscape. Her current role as the Global Marketing Communications lead with Encelium at OSRAM reflects her ability to unify marketing strategies worldwide, underscoring her prominence as an innovative leader in the marketing sphere.
Education and Achievements
Astrid van Breda’s academic background is as commendable as her professional experience. She earned her MSc in International Business Administration, specializing in Marketing Management, from TiasNimbas Business School. This degree equipped her with advanced knowledge of global marketing principles, consumer behavior, and strategic decision-making in a competitive marketplace.
Prior to this, she completed her BA degree in Business, concentrating in Management, from the University of Kentucky. This foundation provided her with essential business acumen and operational insights, helping her understand the complexities of managing business functions effectively.
In addition, Astrid obtained another BA degree in Equine Management, emphasizing Business Administration with a focus on Equine Management at Midway College. This unique combination of equine knowledge and business skills has allowed her to approach marketing with a distinct perspective, blending her passions and professional expertise.
Astrid's dedication to excellence is further emphasized through her participation in organizations such as the 2010 Alltech FEI World Equestrian Games, where she volunteered in Language Services. This experience not only highlights her commitment to community engagement but also her ability to navigate multicultural environments effectively, which is a valuable asset in today’s global marketplace.
Key Achievements
Throughout her career, Astrid van Breda has achieved several milestones that underscore her marketing prowess. At OSRAM, she played a crucial role in launching innovative lighting solutions that have contributed to the company’s market leadership. Her ability to analyze market trends and consumer behaviors has been instrumental in designing effective marketing strategies that resonate with diverse target audiences.
Furthermore, her work in managing partner marketing programs has led to enhanced collaboration with stakeholders and improved market penetration for OSRAM’s product lines. Astrid’s commitment to continuous learning and adaptation to market dynamics has made her a sought-after expert in marketing communications within the lighting industry.
In all her roles, Astrid has demonstrated a strong ability to work cross-functionally, aligning marketing objectives with organizational goals to drive measurable results. Her ability to synthesize complex information and create impactful marketing narratives has earned her a reputation as a thought leader in her field.
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Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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