Astrid Unwalla

Astrid Montalta Unwalla is the founder and CEO of Nüdwear, later rebranded as NOOD New York, a company specializing in innovative lingerie and undergarments.15 She is an entrepreneur with a diverse background:

• Half Swiss, half Mexican, born in Mexico and raised in Switzerland before moving to the United States at age 7.1
• Educated at the Wharton School of Business in Pennsylvania.1
• Previously worked in investment banking, including at JPMorgan and Goldman Sachs.1
• Founded Nüdwear in early 2012 with co-founder Samantha Ivanko.3
• Currently based in Dubai but spends several months a year in New York and the US.1

Unwalla's entrepreneurial journey began with Nüdwear, which started by reinventing the backless bra. The company has since expanded into lingerie and loungewear, focusing on creating practical and aesthetically pleasing products for women.13 Under Unwalla's leadership, NOOD has grown significantly, with reports indicating she bootstrapped the company from $0 to 8 figures.46

Unwalla is known for her focus on inclusivity, sustainability, and innovation in her business approach. She emphasizes creating products that empower women through style and beauty while maintaining environmental consciousness.2