Asta van der Marel

Asta van der Marel is a professional with a diverse background ranging from psychology to data analysis and product ownership.

She graduated in 2014 from the Hogeschool Leiden with a degree in Applied Psychology before venturing into the restaurant business.

Her entrepreneurial spirit led her to co-establish a restaurant where she managed front-end operations, administration, and bookkeeping alongside her husband.

Transitioning from hospitality, Asta pursued further education and obtained a Practical Accounting Diploma in 2015.

In January 2018, she embarked on a new career path at the Keuzegids as a data analyst, starting as a trainee and quickly assuming the responsibilities of a senior role by March 2019.

Currently, Asta, along with a colleague, independently handles comprehensive data operations at the Keuzegids.

Her role expanded in October 2019 to include Product Ownership of LOB, managing and developing collaborative products with LOB methods like Yubu and DeDecaan.net.

Asta relishes the challenge of managing and evolving these shared products, highlighting her adaptability and expertise in data analytics and product management.