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Asma Heerji
Co-Founder of 1302 Watch Co.
Asma Heerji, Co-Founder of 1302 Watch Co.
Asma Heerji is the co-founder of 1302 Watch Co., a watch boutique specializing in affordable stainless-steel watches with interchangeable, genuine leather or mesh bands.13 She comes from a family of watchmakers, beginning with her grandfather in the 1960s.1 Asma grew up helping her dad at the family's wholesale watch store, gaining an appreciation and love for watches.1
Asma and her sister-in-law Rozmin Ladha created 1302 Watch Co. to carry on the legacy of her family while offering high-quality watches at an affordable price.13 The name 1302 represents their birthdays, with Rozmin born on the 13th and Asma on the 2nd.1
As co-founder, Asma custom-designs each 1302 watch, showcasing her fashion style in the collection's minimalist neutrals and bold pops of color.13 The company's goal is to create stylish, versatile watches made with high-quality materials.1
Asma's LinkedIn profile shows she has experience as an IT consultant and is a graduate of Babson College. 1302 Watch Co. products are sold on the company's website, Etsy, Amazon, and through wholesale marketplaces like Faire.245