Aslı Güzel

Aslı Güzel is a dedicated professional in the realm of e-commerce, boasting a robust background that spans various domains within digital marketing, account management, and retail. Drawing on her extensive experience, Aslı has cultivated a passion for enhancing seller experiences and driving growth in online marketplaces. Currently, she serves as a Seller Experience & Engagement Specialist in the Marketplace at Trendyol Group, where she leverages her expertise to optimize seller performance and engagement on the platform, contributing significantly to the overall success of the e-commerce ecosystem.

Aslı's journey in the e-commerce and digital marketing sectors began with a solid educational foundation. She earned her Bachelor's degree in Industrial Engineering from Sabancı University, a prestigious institution that has equipped her with critical analytical and problem-solving skills. Her educational journey also included a focus on digital marketing, having successfully completed a Certificate Program in Digital Marketing Communication at Boğaziçi University. This combination of engineering and marketing knowledge equips Aslı with a unique perspective in the e-commerce field, allowing her to create effective digital strategies that resonate with both sellers and consumers alike.

In addition to her current role, Aslı has held several noteworthy positions that showcase her versatility and commitment to the industry. Before joining Trendyol Group, she worked at Amazon, where she excelled as a Catalog Lead in Account Management. Her responsibilities included overseeing product listings, enhancing seller account performance, and ensuring optimal marketplace strategies. Her tenure at Amazon also includes roles such as Senior Selling Partner & Brand Associate, where she developed and managed relationships with key stakeholders, further honing her expertise in account management.

Aslı's remarkable skills in digital marketing are reinforced by her participation in prestigious programs. For instance, she was selected for the BOLD Immersion EMEA 2018 at Google, an initiative aimed at fostering diversity and inclusion within the digital industry. This experience not only elevated her skills in digital marketing but also expanded her professional network significantly, connecting her with peers and mentors across Europe. Additionally, she participated in Google AdCamp Istanbul, where she gained valuable insights into digital advertising and marketing strategies.

Her career also includes impressive internships at renowned companies such as Coca-Cola İçecek, where she was honored with the #1 Place award during the Sahada Hareket Var competition, demonstrating her innovative thinking and marketing acumen. At Coca-Cola, she not only contributed to revenue growth through her marketing initiatives but also gained foundational skills that have propelled her career forward. Aslı has also honed her skills with practical experiences at Sandoz and Philip Morris International, where she held various internships focusing on compliance, human resources, and marketing. Furthermore, her early role as a Digital Content Creator at Toptalent.co helped her develop a strong online presence and content strategy, laying the groundwork for her e-commerce aspirations.

Aslı Güzel's professional journey is a testament to her dedication and passion for the e-commerce sector. Her blend of educational background, practical experience, and continuous learning through participation in high-impact programs showcases her as a skilled professional ready to tackle the challenges inherent in the ever-evolving digital marketplace. She remains committed to driving meaningful results for sellers and brands in the e-commerce space, continuously seeking innovative ways to enhance seller engagement and foster growth.

Education and Achievements

Education:

• Bachelor's degree in Industrial Engineering from Sabancı University
• High School diploma from Robert Koleji
• Certificate Program in Digital Marketing Communication from Boğaziçi University

Achievements:

• Current Seller Experience & Engagement Specialist - Marketplace at Trendyol Group
• Former Catalog Lead, Account Management at Amazon
• Former Senior Selling Partner & Brand Associate at Amazon
• Participated in BOLD Immersion EMEA 2018 at Google
• Achieved #1 Place Winner in Sahada Hareket Var at Coca-Cola İçecek
• Involved in Google AdCamp Istanbul
• Held multiple internships in esteemed organizations, including Sandoz and Philip Morris International.