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Asif Rahman
Digital Analytics & Data - Advisor - Adjunct
Professional Background
Asif Rahman is a highly skilled digital analytics and data professional with a rich history of over 15 years in the dynamic digital landscape. His extensive expertise enables him to function as a critical partner across all organizational levels, from C-suite executives to individual teams. This collaborative approach allows him to accelerate strategic and operational decision-making processes through the innovative use of data and analytics. As the Senior Director of Analytics & Audience at AccuWeather, Asif leads the comprehensive digital data and analytics practice, shaping the strategic direction of how analytics informs the business. His leadership in audience acquisition initiatives has significantly contributed to driving user engagement across AccuWeather's digital platforms, further exemplifying his impact on the organization.
In his illustrious career, Asif has held numerous roles that have equipped him with a profound understanding of the data needs across various segments of an organization. His ability to discern what information different groups require—and how best to utilize it—has been instrumental in developing sustainable and scalable digital data solutions. Asif's passion for transforming data into actionable insights positions him as a pivotal figure within the analytics community.
Education and Achievements
Asif Rahman’s academic journey reflects his commitment to mastering the intricacies of business management and analytics. He earned his Bachelor’s Degree in Business Management from the New York Institute of Technology, where he laid the foundation for his future career. Continuing his pursuit of knowledge, Asif obtained a Master of Business Administration (MBA) with a focus on Management from the same institution, achieving an impressive GPA of 3.8. His educational background is further complemented by a certification in Managing Productivity from Cornell University, demonstrating his commitment to continuous improvement and professional development.
Beyond formal education, Asif's contributions to academia include his role as an Adjunct Associate Professor of Information Systems and Business Analytics at Hofstra University. In this capacity, Asif shared his vast knowledge and insights with aspiring professionals, nurturing the next generation of data enthusiasts and business leaders.
Skills and Expertise
Asif Rahman possesses a comprehensive skill set that ensures he remains at the forefront of digital analytics. These skills include:
- Uncovering actionable insights from digital data, which enable organizations to make informed decisions.
- Serving as the day-to-day analytics partner to senior-level clients, enhancing collaboration and communication.
- Leading the development of new key performance indicators (KPIs) to assess the effectiveness of digital initiatives, ensuring that business objectives are met.
- Implementing quality assurance and data governance protocols that maintain the integrity and reliability of data.
- Optimizing reporting and analysis capabilities to streamline data consumption and enhance user experience.
- Managing tag management and measuring the effectiveness of marketing campaigns to drive user engagement.
- Creating and enforcing standard operating procedures (SOPs) for tracking, tagging, and sourcing digital data, ensuring consistency and accuracy in data management.
- Overseeing data engineering and automation processes that enhance operational efficiency and scalability.
- Developing a strategic analytics framework supported by compelling storytelling and data visualization techniques, bringing data to life in meaningful ways.
These competencies not only highlight Asif's technical abilities but also illustrate his holistic understanding of data within the digital ecosystem.
Career History & Notable Contributions
Asif has enjoyed a remarkable career trajectory, with significant roles at several prestigious organizations. He has held the position of Senior Director of Analytics & Audience at AccuWeather, where he currently spearheads impactful analytics strategies.
Previously, Asif served as the Senior Director of Business Intelligence & Digital Analytics at AccuWeather, where he managed comprehensive analytics initiatives that drove business growth and user engagement. His earlier experience includes a pivotal role as the Director of Digital Analytics and Insights at Univision Communications Inc., where he was influential in enhancing the company's data-driven decision-making processes.
As part of his earlier career, Asif also excelled as the Manager of Web Analytics at Cablevision, allowing him to deepen his analytical skills. He began his professional journey as a Digital Marketing Analyst at NBTY, laying the groundwork for his future successes in digital analytics.
Asif's diverse experience is further highlighted by his work as a Virtual Student Foreign Service Intern at the U.S. Department of State, where he engaged in critical diplomatic and technology-driven initiatives. His consulting roles, including Digital Media Consultant at AR Consulting, Product and Project Manager at Penton, and Internet Marketing Consultant at National Marketing Services, have enriched his perspective on data analytics and its role in driving business outcomes.
Conclusion
Asif Rahman's impressive blend of extensive education, heartfelt dedication to analytics, and robust professional experience positions him as a visionary leader in digital analytics and data strategy. With a passion for driving meaningful decision-making through data, Asif continues to influence the digital landscape, ensuring that organizations are not just adapting but thriving in an ever-evolving market. His work at AccuWeather and beyond exemplifies the critical role that data plays in shaping successful business strategies and achieving significant operational goals.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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